-HOME This Wiki Page is created in order to demonstrate the different business aspects of Harley-Davidson Company. I will follow the company's stock and other activities for the Fall semester of 2011. I will include the ins-and-outs of how the company is run from a business, manufacturer and customer perspective. The pages will be as followed:
Company Overview
Product and Services offered
Industry Overview
Company Strength/Weaknesses (SWOT)
Competitive Advantages
Core Competencies
Financial Positioning/Sustainability
Personal Recommendations for improvement
At the end of this project, the reader will have a good sense of knowledge of Harley-Davidson background for the third and forth quarter of 2011. So let the journey begin.
-Why Harley-Davidson? (Company Identification)
During the process of choosing a company that manufacture 80%+ of its goods in the U.S.A, I wondered, what product Americans enjoy and want more than anything? I came across a few generic companies such as GM and Ford Motors, Inc. and then I dug deeper into the "motor industry." This led me to the one-and-only Harley-Davidson. The number one company that manufactures heavy-weight motorcycles designed for cruising on the highway. In my opinion, Harley-Davidson is successful in the American market because most Americans demand a unique product that stands out as well as having the consumer interact with the product long after its been purchased. This includes several opportunities that Harley-Davidson offers such as:
Hosting Community Events
Join Harlistas (Bike Club)
Join Iron Elita (Bike Club targeting the African American rider)
Opportunities to go behind the scenes at different manufacturer
This Wiki Page is created in order to demonstrate the different business aspects of Harley-Davidson Company. I will follow the company's stock and other activities for the Fall semester of 2011. I will include the ins-and-outs of how the company is run from a business, manufacturer and customer perspective. The pages will be as followed:
- Company Overview
- Product and Services offered
- Industry Overview
- Company Strength/Weaknesses (SWOT)
- Competitive Advantages
- Core Competencies
- Financial Positioning/Sustainability
- Personal Recommendations for improvement
At the end of this project, the reader will have a good sense of knowledge of Harley-Davidson background for the third and forth quarter of 2011. So let the journey begin.-Why Harley-Davidson? (Company Identification)
During the process of choosing a company that manufacture 80%+ of its goods in the U.S.A, I wondered, what product Americans enjoy and want more than anything? I came across a few generic companies such as GM and Ford Motors, Inc. and then I dug deeper into the "motor industry." This led me to the one-and-only Harley-Davidson. The number one company that manufactures heavy-weight motorcycles designed for cruising on the highway. In my opinion, Harley-Davidson is successful in the American market because most Americans demand a unique product that stands out as well as having the consumer interact with the product long after its been purchased. This includes several opportunities that Harley-Davidson offers such as:
- Hosting Community Events
- Join Harlistas (Bike Club)
- Join Iron Elita (Bike Club targeting the African American rider)
- Opportunities to go behind the scenes at different manufacturer
- Museums
(Harley-Davidson 2011)