-Products Harley-Davidson main products are heavy-duty motorcycles. This includes a combination of product lines and mixes which will be showed below. The product lines include 7 different types of motorcycles. Harley-Davidson product line includes: Sportster, DYNA, Softail, V-Rod, Touring, Tryke and CVO. These seven categories have subcategories with a mix of motorcycles that will allow the customer to decide what the best fit is to provide maximum customer satisfaction. The Subcategories are as followed:
Sportster
Iron 883
1200 Custom -
Nightsteer
FORTY-EIGHT
XR1200X
DYNA
STREETBOB
SUPERGLIDE CUSTOM
WIDE-GLIDE
FAT BOB
SWITCHBACK
Softail
FATBOY
FATBOY LO
BLACKLINE
SOFTAIL DELUXE
HERITAGE SOFTAIL CLASSIC
V-Rod
NIGHT ROD SPECIAL
V-ROD MUSCLE
V-ROD 10TH ANNIVERSARY
Touring
ROAD KING
ROAD KING CLASSIC
STREET GLIDE
STREET GLIDE CUSTOM
STREET GLIDE ULTRA
ELECTRA GLIDE CLASSIC
ULTRA CLASSIC ELECTRA GLIDE
ELECTRA GLIDE ULTRA-LIMITED
Tryke
TRI GLIDE ULTRA CLASSIC
CVO
CVO Softail Convertible
CVO Street glid
CVO Road Glide Custom
CVO Ultra Classic Electra Glide
(Harley-Davidson 2011)
Below: From the V-Rod line-2012 NIGHT ROD SPECIAL Image provided by:(Harley-Davidson 2011) -Services Not only does Harley-Davidson produce motorcycles, they also provided a wide range of financial services to their customers. This is known as Harley-Davidson Financial Services. HDFS provides their customers with Finance service as well as insurance coverage. This program makes owning a Harley-Davidson more enthusiastic and convenient as they also provide customers the opportunity to make payments online. Of course as HDFS offers customers Finance they also provide loan opportunities as well as a VISA credit card, "Harley-Davidson Visa Signature Card."(HDFS 2011)
Harley-Davidson main products are heavy-duty motorcycles. This includes a combination of product lines and mixes which will be showed below. The product lines include 7 different types of motorcycles. Harley-Davidson product line includes: Sportster, DYNA, Softail, V-Rod, Touring, Tryke and CVO. These seven categories have subcategories with a mix of motorcycles that will allow the customer to decide what the best fit is to provide maximum customer satisfaction. The Subcategories are as followed:
- Sportster
- Iron 883
- 1200 Custom -
- Nightsteer
- FORTY-EIGHT
- XR1200X
- DYNA
- STREETBOB
- SUPERGLIDE CUSTOM
- WIDE-GLIDE
- FAT BOB
- SWITCHBACK
- Softail
- FATBOY
- FATBOY LO
- BLACKLINE
- SOFTAIL DELUXE
- HERITAGE SOFTAIL CLASSIC
- V-Rod
- NIGHT ROD SPECIAL
- V-ROD MUSCLE
- V-ROD 10TH ANNIVERSARY
- Touring
- ROAD KING
- ROAD KING CLASSIC
- STREET GLIDE
- STREET GLIDE CUSTOM
- STREET GLIDE ULTRA
- ELECTRA GLIDE CLASSIC
- ULTRA CLASSIC ELECTRA GLIDE
- ELECTRA GLIDE ULTRA-LIMITED
- Tryke
- TRI GLIDE ULTRA CLASSIC
- CVO
- CVO Softail Convertible
- CVO Street glid
- CVO Road Glide Custom
- CVO Ultra Classic Electra Glide
(Harley-Davidson 2011)Below: From the V-Rod line-2012 NIGHT ROD SPECIAL
Image provided by:(Harley-Davidson 2011)
-Services
Not only does Harley-Davidson produce motorcycles, they also provided a wide range of financial services to their customers. This is known as Harley-Davidson Financial Services. HDFS provides their customers with Finance service as well as insurance coverage. This program makes owning a Harley-Davidson more enthusiastic and convenient as they also provide customers the opportunity to make payments online. Of course as HDFS offers customers Finance they also provide loan opportunities as well as a VISA credit card, "Harley-Davidson Visa Signature Card."(HDFS 2011)