-Personal Recommendations for Improvement

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-Issues and Personal Recommendations for Improvement
Harley Davidson is the leader of the Recreational Vehicle industry. However, with the success of each company comes obstacles and barriers that the company must overcome in order to achieve efficiency in all sectors.Harley-Davidson has the following business Issues:
  • Lawsuits
    • Restriction on international sales by American dealerships
  • Recall of 360k+ motorcycles due to:
    • Oil leak causing engine to overheat
    • Brake light malfunction
    • affecting sales and increasing costs
  • Manufacturer
    • Disruptions in facilities
    • Not meeting yearly manufacturer
    • International breakthrough(China?)
Harley-Davidson must go through some changes in order to continue providing quality motorcycles and customer service. The points mentioned are only small obstacles to reaching success.Some of the improvements for Harley-Davidson include:
  • International sales
    • Althought, already in China. Harley-Davidson must meet the social and cultural needs and wants of the Chinese country.
    • Smaller-priced motorcycles
    • Eco-friendly engines (Electric?)
  • Manufacturing needs
    • Harley-Davidson must keep up with their needs and avoid any manufacturer interruptions
    • Avoid recalls that will hurt sales and increasing costs
  • Compete in other markets
    • Design all-season vehicles to be able to compete with indirect competitors such Polaris and Artic Cat
    • Introduce new innovative technology to the recreational vehicle industry like an electric motorcycle.

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