-Core Competencies
Core competencies are the collective learning in organizations, and involve how to coordinate diverse production skills and integrate multiple streams of technologies. Harley-Davidson does this by integrating Computer-aided design and manufacturing to its plants. Its communication must have an involvement and commitment to working across different areas of the factory. Which is something that Harley-Davidson does by performing formal organization.

One of Harley-Davidson's trademarks is the sound of the throttle when accelerating. This makes it a core competency since it can not be easily imitated by the competitors. Also, another key factor to providing a core competency must be that the product can be leveraged widely to many products and markets. Harley-Davidson keeps it simple but with a wide range of options where the customer CANNOT go wrong and the competitors will NOT be able to get the same quality. Harley-Davidson also contributes to the end of the consumers benefits by providing other opportunities to interact with other Harley-Davidson enthusiasts by creating events or hosting annual events at their factories and museums.