Company+Profile



3700 West Juneau Avenue Milwaukee, WI 53208 United States - [|Map] Phone: 414-342-4680 Fax: 414-343-4621 Website: [|http://www.harley-davidson.com] Harley-Davidson, Inc. produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two segments, Motorcycles and Related Products, and Financial Services. The Motorcycles and Related Products segment engages in the design, manufacture, and sale of primarily heavyweight touring, custom, and performance motorcycles primarily in North America, Europe, the Middle East, Africa, the Asia/Pacific, and Latin America. It also provides a line of motorcycle parts and accessories, including replacement parts, and mechanical and cosmetic accessories; general merchandise, such as apparel and accessories; and related services. This segment manufactures five families of motorcycles, including Touring, Dyna, Softail, Sportster, and VRSC. It offers its products under the Harley-Davidson, Buell, and Cagiva brand names. The Financial Services segment provides wholesale and retail financing, and insurance and insurance-related programs primarily to the company's dealers and retail customers in the United States and Canada. It engages in financing and servicing wholesale inventory receivables and retail consumer loans primarily for the purchase of motorcycles. This segment's wholesale financial services include floor plan and open account financing of motorcycles, and motorcycle parts and accessories to Harley-Davidson and Buell motorcycle dealers. Its retail financial services include installment lending for its new and used motorcycles. The Financial Services segment also provides motorcycle insurance and property/casualty insurance, as well as sells extended service contracts, gap coverage, and debt protection products to motorcycle owners. Harley-Davidson sells its products through independent dealers and distributors. The company was founded in 1903 by William Harley and Arthur, Walter, and William Davidson. Harley Davidson is based out of Milwaukee, Wisconsin and currently has 6,900 Full-Time employees. (Up from 6,200 FT employees in 2010) The current executives include: Keith E. Wandell (CEO), John Olin(CFO), Paul Jones(Chief Compliance Officer), Lawrence Hund (CEO of HD Financial Services) and Matthew Levatich (President of Harley-Davidson Motor Company)
 * Harley-Davidson, Inc. (HOG)**
 * ~ __ -Business Summary __ ||~  ||

__**-Ownership**__ The following percentage chart shows the breakdown of who is a major holder at Harley-Davidson. As you can tell 79% of the shares are held by Institutional and Mutual Fund owners. The second chart will show the Top-10 Institutional owners as the third chart will show the Top-10 Mutual Fund owners.
 * % of Shares Held by All Insider and 5% Owners: || 0% ||
 * % of Shares Held by Institutional & Mutual Fund Owners: || 79% ||
 * % of Float Held by Institutional & Mutual Fund Owners: || 79% ||
 * Number of Institutions Holding Shares: || 423 ||


 * Top Institutional Holders**
 * ~ Holder ||~ Shares ||~ % Out ||~ Value* ||~ Reported ||
 * Capital Research Global Investors || 17,743,352 || 7.51 || 726,945,131 || Jun 30, 2011 ||
 * DAVIS SELECTED ADVISERS, LP || 15,997,882 || 6.77 || 655,433,225 || Jun 30, 2011 ||
 * VANGUARD GROUP, INC. (THE) || 12,281,833 || 5.20 || 503,186,698 || Jun 30, 2011 ||
 * WELLINGTON MANAGEMENT COMPANY, LLP || 10,003,552 || 4.23 || 409,845,525 || Jun 30, 2011 ||
 * STATE STREET CORPORATION || 8,155,373 || 3.45 || 334,125,631 || Jun 30, 2011 ||
 * FMR LLC || 7,122,068 || 3.01 || 291,791,125 || Jun 30, 2011 ||
 * PRICE (T.ROWE) ASSOCIATES INC || 6,821,338 || 2.89 || 279,470,217 || Jun 30, 2011 ||
 * American Century Companies, Inc. || 6,704,317 || 2.84 || 274,675,867 || Jun 30, 2011 ||
 * BlackRock Institutional Trust Company, N.A. || 5,564,523 || 2.35 || 227,978,507 || Jun 30, 2011 ||
 * WADDELL & REED FINANCIAL INC. || 5,457,257 || 2.31 || 223,583,819 || Jun 30, 2011 ||

Image provided by:Yahoo.com/images All information and charts posted on this page was obtained by (HOG 2011)
 * Top Mutual Fund Holders**
 * ~ Holder ||~ Shares ||~ % Out ||~ Value* ||~ Reported ||
 * DAVIS NEW YORK VENTURE FUND || 7,475,856 || 3.16 || 278,550,394 || Apr 30, 2011 ||
 * INVESTMENT COMPANY OF AMERICA || 3,620,000 || 1.53 || 148,311,400 || Jun 30, 2011 ||
 * GROWTH FUND OF AMERICA INC || 3,599,500 || 1.52 || 147,471,515 || Jun 30, 2011 ||
 * WADDELL & REED ADVISORS FDS-CORE INVESTMENT FUND || 3,573,767 || 1.51 || 146,417,233 || Jun 30, 2011 ||
 * AMCAP FUND || 3,100,000 || 1.31 || 127,007,000 || Jun 30, 2011 ||
 * SELECTED AMERICAN SHARES INC || 2,842,300 || 1.20 || 120,769,327 || Mar 31, 2011 ||
 * VANGUARD MID-CAP INDEX FUND || 2,824,816 || 1.19 || 120,026,431 || Mar 31, 2011 ||
 * PRICE (T.ROWE) EQUITY INCOME FUND || 2,775,900 || 1.17 || 113,728,623 || Jun 30, 2011 ||
 * FIDELITY EQUITY-INCOME FUND || 2,634,550 || 1.11 || 107,937,513 || Jun 30, 2011 ||
 * VANGUARD TOTAL STOCK MARKET INDEX FUND || 2,570,936 || 1.09 || 109,239,070 || Mar 31, 2011 ||