-Financial+Positioning+&+Sustainability

__**-Financial Positioning/Sustainability**__ Harley-Davidson is a young but mature company with a little bit over 100years in the market the company appears to be financially stable. Harley-Davidson has been able to decrease their debt by more than 30%. With only $1,231,765 in debt in 2010 down from $1,762,152. Lowering their debt will allow the company to expand its horizons into different markets. For example: Harley-Davidson can adjust their design to be able to grow in the oversees market like in China. They would also be able to design new "Recreational Vehicles" to be able to be more competitive with companies such as Arctic Cat and Polaris.(HOG 2011)

The total revenue has been a roller coaster for Harley-Davidson with a high of $5,971,277 in 2008, down more than a million to $4,781,909 in 2009 and slowly increasing in 2010 to $4,859,336. This fluctuation is also showed in the gross profits with the high being in 2008, decrease in 2009 and slowly increasing in 2010. As an educated guess, the economy crisis has definitely impacted Harley-Davidson over the last 3years but the company has been able to sustain their products, quality and great service.(HOG 2011)