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__ **-HOME** __ This Wiki Page is created in order to demonstrate the different business aspects of Harley-Davidson Company. I will follow the company's stock and other activities for the Fall semester of 2011. I will include the ins-and-outs of how the company is run from a business, manufacturer and customer perspective. The pages will be as followed: At the end of this project, the reader will have a good sense of knowledge of Harley-Davidson background for the third and forth quarter of 2011. So let the journey begin.
 * Company Overview
 * Product and Services offered
 * Industry Overview
 * Company Strength/Weaknesses (SWOT)
 * Competitive Advantages
 * Core Competencies
 * Financial Positioning/Sustainability
 * Personal Recommendations for improvement

__**-Why Harley-Davidson? (Company Identification)**__ During the process of choosing a company that manufacture 80%+ of its goods in the U.S.A, I wondered, what product Americans enjoy and want more than anything? I came across a few generic companies such as GM and Ford Motors, Inc. and then I dug deeper into the "motor industry." This led me to the one-and-only Harley-Davidson. The number one company that manufactures heavy-weight motorcycles designed for cruising on the highway. In my opinion, Harley-Davidson is successful in the American market because most Americans demand a unique product that stands out as well as having the consumer interact with the product long after its been purchased. This includes several opportunities that Harley-Davidson offers such as: (Harley-Davidson 2011)
 * Hosting Community Events
 * Join Harlistas (Bike Club)
 * Join Iron Elita (Bike Club targeting the African American rider)
 * Opportunities to go behind the scenes at different manufacturer
 * Museums